JENO
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FERRAGAMO

emv & miv

EMV (Earned Media Value) & MIV (Media Impact Value) are influencers marketing metrics based on engagement & impression value. Take note, MIV is a term specified for the fashion industry which also measures the impact & quality of an appearance. For fashion week, EMV & MIV are important as it represents the brand's visibility through official related platforms like fashion media (articles, blogs) and social media (Instagram, Twitter, Facebook, YouTube, TikTok) and also used to evaluate influencer marketing impact.More active engagement with the related posts, higher EMV, and higher visibility for the brand, proving JENO's huge influence power.Active engagement means that users need to engage with the said contents. Retweet, like, share and comment on the original post from relavant source that includes the relevant topic & hashtag

For us, it would be posts or articles that mentions JENO, FERRAGAMO, FERRAGAMO FW24, MFW 2024 etc.

read more about this topic here or here

BY 423FOLDER ON X/TWITTER

what to do

- Always share & interact with posts from official sources, especially from fashion media (articles, ig posts and tweets)
- Retweet, like, share, comment and save the posts.
- Click the link & read the original articles/posts & share them.
- Follow official Ferragamo & MFW accounts.
ferragamo ig, ferragamo twitter, mfw ig, mfw twitter
- Make your own posts that include important keywords or tags that are related to JENO, FERRAGAMO & MILAN FASHION WEEK and make sure it has clear connection between tags used.
- We encourage you to also tag @Ferragamo and @leejen_o_423 where possible.
- Example: "So excited to see #JENO for the #FerragamoFW24 show on #MFW soon! @Ferragamo"[#JENO, #FerragamoFW24, #MFW, #JENOatMFW, #JENOforFERRAGAMO and any other related keywords]Instagram
very important, especially for Fashion Week Data & Trend report by lefty
- If JENO shares a post with the brand, interact with it & click on the tags he used and visit the account(s) he mentioned!
- Like, share, comment related to the brand and SAVE the post.
- Tag @Ferragamo & @leejen_o_423, use relevant tags/keywords in the comment under other related posts.
- Include JENO & Ferragamo in your comments under related MFW posts about them.
- For carousel posts (multiple pics) by fashion-related media or the brand on instagram, slide to JENO's pic first before you like & save!
- Make your own post as well if possible!
- Refrain from reposting the pictures from fashion media posts onto other platforms but instead share the link or at least make sure to add a link to the original post if reposting.Twitter
- Retweet, like, quote, reply & share the tweets from official accounts and fashion-related media.
- Mention @Ferragamo and include #JENO + #FerragamoFW24 when replying.
- preferably maximum of 3 hashtags in a tweet!
- Tweet your own, use the tags above & mention the brandTiktok
- Like, repost, save, comment, save & share all Jeno and Ferragamo related posts
- Make sure to follow Ferragamo's Tiktok account (@Ferragamo)
- Always include the assigned hashtags, and tag @Ferragamo when postingArticles & Pictures
this play the biggest role in having high MIV and EMV!
- Always share the original article after reading.
- Use the 'share to social' button on the article page if there's one instead of copy pasting the link.
- Refrain from sharing screenshots of the article, please click the link & read instead.
- Retweet, like, and share the article link if it is also posted on the media or brand twitter/ig account.
- Avoid interacting/sharing from tabloids & media without a proper fashion vertical (allkpop, soompi etc)The same general rules apply to YouTube, Facebook, TikTok, and other social media platforms. Engagement is the key!

HASHTAG EVENT

will be updated soon for 2024!

- Please use only the template listed whenever its the time for hashtag event!
- During hashtag event, only use & add other relevant tags [#JENO + #FerragamoFW24 + @Ferragamo] in your tweets either when the template reached 100K tweets or during suitable time*
- During other times throughout MFW, use any other relevant keyword and hashtag related to JENO, Ferragamo, and MFW.*Please look out for further tweet notices from JENO Fanbases during the event day

EMV Calculation

In 2022, Fashion Weeks data were reported by Lefty which include JENO on NYFW last year. They calculated EMV by analysing only on Instagram in-feed posts (only Posts, Videos, Carousels, and no IG Story) throughout a period of tracking these data.Calculation: (Impressions*CPM)/1000
CPM of $100 which = $1 per engagementTherefore, please engage with more Instagram posts that are related to JENO and FERRAGAMO throughout MILAN FASHION WEEK.a little recap,
JENO ranked 8th in the Top 30 Influencers at Milan Fashion Week, having $3.1M EMV and the highest engagement rate at 23% despite not attending the Ferragamo Fashion Show.JENO has the HIGHEST engagement rate across the ENTIRE men's & women's fashion week in 2022 with 49.1% and accumulated $2.94M EMV.JENO Place 3rd in NYFW SS23 Top Influencer list and 25th for the whole SS23 season upon his fashion week debut.

Credits

lesjoursdemay on twitter
lefty nyfw report